Video isn’t a trend.

Five Reasons Brands that Use Video Win Business

You see 5,000 marketing messages per day. How many of those do you remember? The average American wakes up every morning to the sound of brand messaging on the morning news. They’re surrounded by it driving to work. It’s between every song on the radio. They can’t grab lunch without a hearty side of marketing. It’s everywhere, all the time.

How does your message stand out in the noise? How can you possibly compete with the billions of dollars fighting for attention in the marketplace?

The answer isn’t to throw your hands up and hit mute on marketing. It’s to cut through the noise with something different.  

Become more memorable than the rest of them. 

Motion is Memorable.

When you speak straight to your audience, they’ll listen. When you literally show them who you are and what you’re about, they’ll take note. This is why video wins more business than any other medium. The math doesn’t lie.

Video is made for brand stories. It allows you to captivate and compel your audience. It builds loyalty in their minds. It cuts through the noise and gets your message across loud and clear.

When you craft a strategy that takes into account the right platforms, the right timing, and the right story, you will give them something that moves them. 

Here are five reasons you can trust video to drive the future of your brand: 

#1 Video Gets People to the Table.

What would a 300% increase in revenue look like for your company? A recent study showed that videos increase conversion rates on emails by 300%. Another study showed landing page conversions rose by 130% with video. Those numbers mean more qualified leads for your sales teams, more warm conversations with prospects, and more potential to close deals. 

#2 Video Builds Loyalty.

Viewers who watched at least 30 seconds of a YouTube ad were 23 more times likely to subscribe to that brand’s channel, watch more videos by the brand, or share the brand’s video.

Results like that mean your audience believes what you’re telling them. They’re listening, they’re willing to tell others your story, and they’re here for the next video, too. 

#3 Video Sticks Around.

Video content outperforms all other media formats in both recall and message retention. Viewers retain 95% of a message when they receive it in a video. And, 80% of them recall  videos they’ve seen within the past 30 days. 

If you want your audience to remember what you said, video is the answer.  

#4 Video Works Across Markets.

Video isn’t just for consumer brand marketing or retail. B2B marketers see the same kind of results for video marketing, too. The emotional connection video builds with audiences works equally well for industry as it does for retail. Business leaders have fears, ambitions, and feelings, too. They have problems to solve. They’re listening.

Just as importantly, video lends itself to more complex markets. Technical information is far easier to digest in simple videos than requiring audiences to navigate dense whitepapers. Explainer videos help customers make informed decisions. Troubleshooting videos reduce the time and workload on customer support. Internal videos become cornerstones of company culture. For every audience, there is a video solution that beats the alternatives.

#5 Video Delivers Measurable Results.

In today’s digital world, video is at the forefront of metrics. You can track views, engagement, and conversion rates with enough precision to gain deep insights into each video's performance and the audience’s resulting behavior. From these data points, you can further tailor future videos to the specific interests and needs of your audience. 

With video metrics, you can do more of what works and skip repeating what didn’t. You’ll be more efficient, more targeted, and more in tune with your audience as the strategy unfolds. 

Video can kill your brand, too.

It takes more than a smartphone and a well-meaning, tech-savvy sales rep to create a compelling, high-impact video that achieves these results. It’s actually been proven that low-quality marketing videos do more harm than good for your brand. Meaning… potential customers who see your bad video marketing are less likely to buy than a prospect who’s never seen your marketing at all. 

Video can transform your marketing because it leverages dynamic messaging, grabs attention like nothing else in our lives, and is self-explaining. When video is done right, it sells more, commands more loyalty, and enhances audience understanding of brand identity. When done wrong, it can set you back worse than simply doing nothing at all. 

Don’t gamble with your brand – forge your future with Foundry. We’ll help you tell your story directly to the right audience with results you can measure and a strategy that drives sales.